Identity: Action 365
In this project I'm re-designing the visual system for a non profit organization called Action 365, that promotes the spirit of kindness and offering to be extended to the entire year, and encouraging organizations to make donations.
The Base Font:
Drescher Grotesk BT
Drescher Grotesk BT is a font mainly consist of geometric shape, which makes it perfect to slice them into quarters.
Each letter has been sliced and pieced together like puzzles, expressing the idea of "coming together for each other" in the tagline.
I designed the tagline "Coming together for each other." for this event, to initiate the idea of spreading the kindness in Thanksgiving throughout the year. This is a project for organizations to donate and show kindness, so the idea of small organizations come together to become something bigger.